But one of our product managers actually thought it was awesome, and without proper authorization, he signed an order to build five thousand pairs even though there were no orders. He stuck his neck way out there. He saw what I saw. And he took those five thousand pairs to the New York Marathon, not a place you typically went to sell shoes, and he sold them all in like three days at the exhibition hall right there near Times Square. Word got out. They went like hotcakes. In a month, we went from zero orders to orders for half a million pairs.
The Huarache debuted in 1991, and the design quickly spread beyond running to other products, such as basketball shoes. Now it’s mostly considered a casual shoe, and has recently enjoyed a resurgence. It’s been growing in popularity in the US since at least early 2015, as writer Cam Wolf detailed in GQ.
Japanese footwear shop atmos has risen to become Nike’s most significant retail partner on the Air Max front. For three consecutive Air Max Day celebrations, Nike re-issued past classics by the atmos team, with the Animal Pack 2.0 being the most recent installment. For those who are yearning for something new, the shop’s next collaboration with Nike was just revealed on the cover of the latest Shoesmaster Japan issue – an Air Max 90 with original “Infrared” hits on the heel and Air Max housing and an upper graphic that depicts an endless wall of Nike shoeboxes. Black suede is used for the toe, tongue, and ankle, while a snakeskin-like material is placed on the Swoosh. A release date is not known, but this collaboration is scheduled to release in the coming months.Adidas Originals Women
